And because of that, they’re not only receptive to brand content- they find it helpful. Pinners are searching for “Pinspiration.” They’re planning their weddings, dream vacations, and home decor. But as a visual search engine and a “ productivity tool for planning your dreams,” it also offers much more than that. Like other social media networks, Pinterest is a place to connect with friends and influencers. Pinterest is not just a social platform – it’s a visual search engine. Instead of users sharing photos directly with friends, Pinners curate personal pinboards of existing images and videos uploaded by friends, strangers, and brands, as well as creating and uploading their own material. Pinterest is a unique platform with an equally unique business model that differentiates it from other photo-sharing websites.

Most popular Pinterest accountsĪccording to Trackalytics, the most followed Pinterest accounts are: Plus, the number of Millennial users (anyone born between 19) grew by 35%, and the number of Gen Z users (anyone born after 1997) grew by 40%. However, in 2020, the number of male Pinners increased by nearly 50%. The latest figures reveal that women still make up more than 60% of the global audience. Historically, there have always been more women than men using Pinterest. Currently, it’s the second-fastest growing social media platform only to TikTok: The latest figures from Pinterest reveal that 478 million people now use the platform every month to find ideas and inspire their next purchase. 80% of weekly Pinners have discovered a new brand or product on Pinterest. You can take your audience from thought to action.

Pinterest is where people browse, discover, and buy.

85% of Pinners say they start a new project on Pinterest. You can reach them here before your competitors do.

People use Pinterest to plan for the future.

People are eager for new ideas, which means they want to hear from you.

Why Your Brand Should Care About PinterestĪccording to Pinterest, there are three core reasons why you should take note of Pinterest: Managing social media content has never been easierĪll your accounts.

Pinterest marketing